Head of Marketing

Responsibilities

• Develop and implement the marketing strategy with the Chief of Staff, Sales and senior leadership.
• Translate commercial priorities into clear, coordinated marketing plans and campaigns.
• Drive measurable acquisition, retention and revenue growth across the UK, US and priority European markets.
• Own the annual marketing calendar across DTC, retail, clinics, launches and international markets.
• Align marketing investment to clear commercial objectives and KPIs.
• Lead and develop the Marketing Manager and Graphic Designer through coaching and regular feedback.
• Set clear priorities, deadlines and standards, supported by documented marketing processes.
• Brief, coordinate and challenge agencies, holding them accountable for agreed outputs, with enough cross-discipline experience to interrogate their recommendations and performance.
• Coordinate activity across the UK, European and US websites.
• Work with the performance agency to drive traffic, acquisition, conversion, repeat purchase and customer value.

Requirements

• Experience at Senior Marketing Manager, Head of Marketing or equivalent level.
• Beauty, skincare or cosmetics experience, ideally premium or luxury (strongly preferred).
• Experience across both DTC/e-commerce and retail/B2B channels.
• A strong understanding of how marketing drives acquisition, retention and revenue.
• Experience leading and developing junior team members.
• A track record of briefing, managing and challenging specialist agencies.
• Experience of product launches and NPD marketing.
• Broad multi-discipline experience across digital performance, CRM/email, organic social, PR, e-commerce and brand.
• Strong project management skills, juggling multiple campaigns, stakeholders and deadlines.
• Confidence working with Founders/CEOs, Chief of Staff and senior commercial stakeholders.

Preferred

• Experience of clinics, treatment-led beauty, QVC, retail partnerships, distributors or franchises would be advantageous.

Benefits

• Competitive salary plus a discretionary target-based bonus linked to agreed KPIs
• A senior, high-impact role with direct exposure to the Founder and Chief of Staff
• A central role in the next stage of growth of an established British luxury beauty brand, with significant international exposure
• 28 days holiday (including bank holidays), plus one extra day for every two years of service
• Paid day off for your birthday
• Company pension scheme (auto-enrolment)
• Reasonable business travel and expenses reimbursed
• 35% staff discount on products and treatments, plus two staff shopping days per year at 50%
• One free treatment voucher every six months for family and friends
• New product launch gifts