Head Of Marketing And Engagement

Responsibilities

• Develop and lead the Garden’s marketing, media content and audience development strategy, and associated campaigns, to align with the charity’s mission, strategic objectives and growth agenda.
• Contribute as a member of the Senior Leadership team to organisational planning and decision making.
• Provide strategic thought leadership and expert advice on best practice for marketing, brand and audience trends to the Director and Board.
• Working closely with the Director and the Senior Leadership Team to develop and facilitate a network of supporters and advocates who contribute to the organisation’s profile and impact.
• Respect and acknowledgement of Welsh heritage and culture, including its language is essential.
• Lead, develop and inspire a bilingual multidisciplinary team working across marketing, communication and engagement, including lifelong learning.
• Foster a high performance, collaborative and customer focused culture.
• Develop the annual budget and manage budgets effectively, including quarterly reforecasts, and ensure a strong return on marketing investment, which is recorded and reported regularly.
• Lead the development of integrated marketing campaigns across digital, print, media and partnership channels.
• Develop a media content framework to support communications about and within the Garden.