Head of Marketing & Digital (6 Month Fixed Term Maternity Cover)

Responsibilities

• The postholder will oversee digital engagement, website performance, audience development, marketing campaigns, and brand consistency, helping to strengthen the organisation’s profile and supporter engagement across multiple channels.
• Working collaboratively with colleagues and stakeholders across the organisation, the role will lead the development of effective marketing and digital strategies that improve reach, engagement, conversion, and long-term audience relationships.
• You will set and deliver an integrated marketing, digital and brand strategy that supports organisational priorities, income generation and long-term audience growth.
• You will lead multi-channel campaigns, strengthen our digital performance and develop clearer journeys for supporters, customers and communities across our websites, email, social media and offline channels.
• This is a leadership role with a strong delivery focus.
• You will use data to understand what is working, make informed investment decisions and improve reach, engagement and conversion.
• You will provide clear direction to Marketing, Digital and Creative colleagues and work closely with Communications and Engagement so that planning, content and campaigns are joined up.
• Success will mean a stronger and more consistent brand, better-performing digital channels, more effective use of resources and demonstrable growth in the audiences and income that sustain our mission.

Requirements

• Senior experience in marketing, digital or brand leadership, with a record of delivering strategies that support organisational and commercial goals.
• Evidence of leading integrated campaigns that improved reach, engagement, acquisition, conversion or income.
• Strong digital expertise across website performance, email, social media, SEO, analytics and optimisation.
• A practical understanding of audience journeys, customer or supporter experience and how insight should shape investment.
• Experience developing and governing brands across a complex organisation.
• A strong people leader who can set direction, develop capability and create accountability for results.
• Confidence managing budgets, agencies, suppliers and competing priorities, with a focus on value and return.
• The ability to influence senior and operational stakeholders and create effective cross-functional working.
• A creative, curious and commercially aware approach

Benefits

• Company pension scheme or NHS pension scheme for eligible employees
• Up to 35 days’ annual leave inclusive of bank holidays
• On-site education support and study leave opportunities
• Option to access Bupa and cover your everyday cost of healthcare for less
• Free parking, subsidised meals and various social activities
• Corporate rate gym membership, discounts with local complementary therapies and Blue Light Card
• Employee Assistance Programme
• Death in Service