Question 1

What is the median salary for a General Marketing?

Accepted Answer

The median pay for a General Marketing is £40,329, based on 876 salaries. The median is the middle of the market: half the figures are higher and half are lower. We calculate it from pay ranges in marketing job ads and salaries marketers shared with us. Most figures come from job ads, which usually show base pay only.

Question 2

What is the difference between base pay and total compensation?

Accepted Answer

Base pay is your fixed annual salary. Total compensation adds bonus, commission, and equity on top. For a General Marketing we add bonus and equity wherever marketers shared them. Job ads usually list base pay only, so treat the figures as close to base pay.

Question 3

What do General Marketing professionals earn at the high and low end?

Accepted Answer

Most General Marketing pay falls between £33,000 and £57,500, the middle 50% of the market. The top 10% earn £80,000 or more. Use the full range, not just the median, when you set your anchor.

Question 4

How current is this salary data?

Accepted Answer

We update this page as new marketing job ads and shared salaries come in, so each number reflects the latest data rather than a stale annual survey.

Company
1 Regions Bank In-house	£82,677	£82K to £84K	4 submissions
2 Seed Talks In-house	£65,354	£59K to £65K	3 submissions
3 Hackstons In-house	£62,992	£61K to £72K	3 submissions
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		Role Type	Size	Location
£58,268	4 years	In-house	201-500	Ashby de la Zouch	47m ago
£65,354	5 years	In-house	51-200	London (GB)	11h ago
£55,118	4 years	In-house	11-50	Horsham	17h ago
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Location
1Greater London	£87,402	£51K to £91K	6 submissions
2Oxford	£55,118	£43K to £126K	3 submissions
3Hitchin	£52,756	£43K to £75K	3 submissions
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Job Title	Total Pay	Range	Submissions
Social Media	£37,008	£30,709 to £44,094	301 submissions
SEO	£40,000	£33,858 to £48,031	246 submissions
Content Marketing	£37,795	£32,283 to £48,031	188 submissions
Growth Marketing	£52,756	£40,748 to £67,717	188 submissions
Digital Marketing	£37,795	£30,709 to £50,098	148 submissions
Communications	£44,094	£33,071 to £60,000	105 submissions

General Marketing Salaries in the UK

What does a General Marketing earn in United Kingdom?

Which companies pay the most?

Recent submissions

How does pay grow with experience?

Do in-house or agency roles pay more?

Does remote, hybrid, or on-site work pay more?

Where does this role pay the most?

Recent General Marketing jobs

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Head of Marketing

VP of Marketing

Group Head of Marketing

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Senior Marketing Coordinator

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