Head of Marketing

Responsibilities

• Planning and leadership: Build and own the annual marketing plan and calendar across all brands and ventures, and turn it into clear weekly priorities for the team.
• Lead, manage and develop the marketing team: plan workloads, set deadlines, review work and hold the standard.
• Manage the marketing budget and allocate spend where it will drive sales.
• Report monthly on what was delivered, what it achieved and what we will do next. Keep it short and focused on results.
• Work closely with sales, e-commerce and operations so marketing supports real commercial targets.
• Brand and product marketing: Plan and deliver product launches from start to finish: positioning, photography and video, copy, launch content, dealer communications and post-launch review.
• Protect and develop the identity of each brand, keeping it consistent across every channel, market and piece of material.
• Run seasonal, promotional and peak-trading campaigns, including Black Friday and Christmas, across our own sites and marketplaces.
• E-commerce and digital: Own the marketing side of our Shopify stores: product pages, merchandising, landing pages, SEO, conversion and customer experience.
• Plan and run marketing for our marketplace channels (Amazon, TikTok Shop, Temu), including listings, content and promotions.

Requirements

• At least four years in marketing, with a track record of planning and delivering campaigns yourself.
• Experience leading or managing others while remaining hands-on yourself.
• Strong creative skills, with hands-on ability in design, content and copywriting using tools such as Adobe Photoshop, Illustrator, CapCut and Canva.
• Hands-on experience with Shopify and e-commerce marketing.
• Experience running email marketing and CRM campaigns.
• Experience running paid social and/or paid search campaigns.
• Confident use of AI tools to support content, research, planning and analysis, with the ability to review AI outputs critically.
• Commercial awareness: you understand margins, conversion and return on spend, and can show the results your work delivered.
• Excellent organisation and the ability to juggle multiple brands, deadlines and priorities.
• Clear, direct communication and good judgement.

Preferred

• Experience in musical instruments, fashion, lifestyle or other e-commerce businesses.
• Experience marketing multiple brands at the same time.
• Marketplace marketing experience (Amazon, TikTok Shop, Temu).
• Trade or B2B marketing experience, including working with dealers or distributors.
• Experience with Zoho CRM or Zoho Campaigns.
• Knowledge of guitar brands and products. Being a player is a bonus.
• A second European language, particularly German.