Head of Marketing and Admissions

Responsibilities

• Contributing collegiately, constructively and flexibly to the school’s overall leadership and management, as a member of the school’s Senior Leadership Team (SLT)
• Driving sustainable growth in pupil recruitment, retention and associated fee income across UK day, boarding and international markets, including: - developing and delivering marketing and admissions strategies aligned with the School’s strategic, educational and financial objectives.
• ensuring effective admissions processes, recruitment events, high-quality customer experience and management of the School’s pupil recruitment CRM.
• providing robust analysis, reporting and forecasting of pupil numbers, recruitment pipelines, fee income and emerging opportunities and risks.
• Leading the development of the RHS brand, marketing and communications in the UK and internationally, including: - overseeing integrated marketing activity across the website, social media, digital and printed content, campaigns and PR to build awareness, reputation and demand
• leading internal and external communications across all areas of the school, including sensitive and significant communications
• supporting the school’s wider commercial, community and development activities through effective marketing and engagement.
• Leading and developing the Marketing, Admissions and Community teams, ensuring clear priorities, accountability and effective use of resources, whilst working collaboratively with Inspired Learning Group (ILG) to share expertise and best practice.
• The Head of Marketing and Admissions will be an inspirational ambassador and advocate for the Royal Hospital School and the education it provides.