Responsibilities

• Running and optimising what's already working across paid channels: Google, Meta, YouTube, TikTok and beyond. This is where a good chunk of your time goes.
• Going beyond paid to find the owned and earned channels that actually move the needle: partnerships, community, influencers, podcasts and GEO.
• Owning the full growth picture: acquisition, conversion, LTV:CAC, the lot, reporting straight to a co-founder.
• Running fast, scrappy experiments rather than waiting for the perfect plan: quick tests, quick kills, doubled-down winners.
• Using AI and automation to work faster than a team five times your size.
• Turning the data into a story simple enough for a co-founder to take straight into a leadership meeting, and telling it well enough that people remember it.
• Working closely with Brand & Comms and CRM & Lifecycle so growth, retention and brand all pull in the same direction.
• Keeping on top of the sensitive-category realities of what we do: tracking, consent, first-party data, without it slowing you down.

Requirements

• Genuine start-up or scale-up experience, not just a client or corporate CV. You know what it's like when there’s no big team or big budget behind you.
• A streetfighter mentality: scrappy, resourceful, and happiest testing something fast rather than waiting for ideal conditions.
• A real passion for changing the world, and genuine interest in our mission and the bigger journey amicable is on, not just the next line on your CV.
• An excellent communicator and storyteller, who can turn complex, technical thinking into something simple enough for a co-founder to repeat word for word in a leadership meeting.
• A genuinely rare mix of strategy and hands-on execution: someone who has climbed the ladder far enough to have real commercial judgement, but never let go of the platforms.
• Comfort operating across paid, owned and earned, with a track record of driving outsized returns from a limited budget, not just spending a big one well.
• A genuinely nosy streak: curiosity about how people behave, and where they actually hang out, that goes well beyond the obvious platforms.
• If you've spent your career on the agency side managing other people's budgets, this probably isn’t for you. We need someone who's lived inside a business like this, not billed for one.

Benefits

• Private Health Insurance
• Group Life Assurance
• Employee Assistance Programme
• 28 days holiday plus bank holidays per annum
• Hybrid working
• Enhanced family leave
• Electric Vehicle Scheme
• Share Incentive Plan
• Cycle to Work Scheme