Head of Field Marketing

Responsibilities

• Develop and run field marketing plans that line up with business goals, product roadmaps and regional sales priorities
• Choose the target accounts, industry segments and events that will do the most for pipeline
• Create and oversee technical and commercial collateral, from product briefs and application notes to case studies, white papers and sales enablement materials, all in line with our brand and product positioning
• Present to customers, partners and industry audiences at events, customer sites and webinars, and back Sales up with account-based marketing and executive briefings
• Partner with Sales, Product Management, Engineering and Corporate Marketing to align messaging, launches and priorities, and work with regional sales teams so programmes suit local markets
• Gather customer and market feedback and share the insight with Product and Engineering

Requirements

• Degree or above in Marketing, Engineering or a closely related discipline or [5+] years’ relevant industry experience
• Marketing experience, ideally in field or technical marketing, within the semiconductor industry
• A proven record of creating technical and product-focused marketing collateral
• Turning complex technical concepts into clear, compelling messages for engineers and executives
• Strong presentation and public speaking skills, with experience presenting to customers and industry audiences
• Prioritising accounts, segments and events to get the most out of pipeline
• Working well with cross-functional teams, including Sales, Product and Engineering
• Comfortable travelling up to 30 percent, in the UK and internationally
• A valid passport and no international travel restrictions

Preferred

• A strong understanding of the semiconductor ecosystem, including customers, supply chain and technology trends
• Experience with marketing automation and CRM platforms
• Experience in international or multi-region marketing

Benefits

• £85,000 - £115,000 (depending on experience)