Senior Field Marketing Executive - UKI

Responsibilities

• Collaborate with your BU stakeholders to define and refine the marketing plan for the UKI.
• Work closely with the global marketing demand generation team based in Ghent. This team of specialists leads the execution of global targeted marketing campaigns aimed at generating leads and increasing demand utilising a variety of channels, including email, social media, PPC, and content marketing.
• Work closely with the UKI sales team to ensure they have the marketing materials including assisting in the creation of sales enablement tools such as presentations, brochures, and case studies.
• Plan, organise, and execute both hosted and 3rd party events from concept to completion. This includes venue selection, vendor management, promotional activities, and post-event analysis.
• Measure and report on the effectiveness of marketing campaigns and events, using data to support decisions and improve future marketing strategies.
• Liaise with product, sales, customer success and marketing teams to ensure cohesive brand messaging and optimise campaign success
• Manage internal and external creative agencies to produce content such as video, copywriting, stand building etc.
• Manage the marketing budget for the UKI with expenses and allocation of budget spends
• Focus on ABM methodology using our existing framework and infrastructure, which is supported by the whole marketing department;
• Improve account engagement in the UKI and account penetration in your target accounts for Tier 1 and 2 using a one-to-few approach. Expand the account-level ABM score with regional partners who provide engagement and buyer intent data. This complements the demand generation team, which runs a one-to-many digital strategy for Tier 3 and 4 accounts.

Requirements

• Bachelor/Master in Marketing
• Proven marketing experience in B2B SaaS (5+ years)
• But even more important is your eagerness to deliver results and proactive attitude.
• Essential:
• Excellent written and spoken English, with the ability to write clear, persuasive copy for a UKI professional audience
• Strong planning & prioritising skills. Organised (KANBAN), punctual (Deadlines), and meticulous (Quality).
• Salesforce: create campaigns, dashboards, and reports for your campaigns
• Hubspot - follow up on emails, landing pages, segmentation
• Tools like “Monday”, “Slack”, “Google Drive/Docs/Sheets”, “Canva”, “Eventbrite”, “Wordpress”
• Event management of in-person events

Preferred

• Comfortable running webinars/podcasts
• Experience in devising & executing a marketing plan + budget
• Experience with ABM programmatic and 1 to few

Benefits

• Be part of something bigger - Join a growing SaaS company that’s now proudly part of Visma, Europe’s leader in mission-critical cloud software.
• A connected team - Take part in regular team activities, retreats, and offsites to keep our culture thriving.
• Grow with us - Take advantage of career development opportunities and a personal training allowance to support your growth.
• Time to recharge - Enjoy our company-wide Wellbeing Days off each month (reviewed annually).
• Flexibility with connection - We have a hybrid setup, with a minimum of two days a week in the office. However, we understand that life can be unpredictable, so we offer flexibility to accommodate unexpected events. Our offices in Belgium (Ghent and Mont-Saint-Guibert), the UK (London), the Netherlands (Gouda), and Luxembourg provide great spaces to collaborate and connect.
• Fair compensation - Receive a competitive rewards package with benefits tailored to your role.