Regional Field Marketing Manager, EMEA Commercial

Responsibilities

• Define and own the integrated marketing strategy for the Velocity segment across EMEA, turning business goals, market dynamics, customer needs, and competitors into clear priorities.
• Partner with regional Sales and Sales Development (SDR) leadership to set shared priorities, take part in pipeline reviews, and steer marketing investments.
• Build full-funnel campaigns around the problems businesses are trying to solve, such as taking payments online, growing recurring revenue, and getting paid faster.
• Lead high-touch field marketing, targeted account-based programs, and executive events, including dinners and roadshows, for priority commercial accounts. Partner with Demand Generation on scaled digital demand campaigns and programs, connecting those programs with regional Sales priorities.
• Co-market with the SaaS Platforms and Partner teams to reach merchants through the software they already use.
• Build Stripe’s brand with these businesses through customer stories, executive engagement, and industry initiatives, and lead the programs yourself where local context and senior ownership matter most.
• Own the regional marketing budget and use pipeline generation, pipeline progression, priority-account engagement, and ROI to guide investment. Partner with relevant teams to measure contributions to product adoption and customer advocacy, and use results to prioritise, scale, or change programs.
• Bring regional and global teams (including Demand Generation, Product Marketing, and Global Campaigns) together to deliver the plan, and adapt global strategy to local buyer expectations, regulation, and the competitive landscape.

Requirements

• 10+ years of B2B marketing experience, including ownership of integrated marketing strategy and budget for a region or broad portfolio in tech.
• GTM business partnering: Proven track record partnering with senior Sales and GTM leaders to turn commercial targets into marketing plans and investment decisions.
• Scaled and high-touch marketing: Experience running both scaled digital demand and high-touch account-based marketing for larger prospects.
• Commercial accountability: Success generating pipeline, accelerating deal velocity, and managing multi-program budgets tied to clear ROI.
• Cross-functional leadership: Demonstrated ability to align regional and global teams (Demand Generation, Product Marketing, and Communications) without direct authority.
• Strategy and hands-on delivery: Comfort moving between multi-quarter planning and delivering key initiatives yourself.
• Executive communication: Strong written and verbal skills, with the ability to explain technical products in business terms and present recommendations to leadership.

Preferred

• Domain knowledge: Experience in payments, fintech, embedded finance, ecommerce, or high-growth B2B SaaS.
• Ecosystem and platform GTM: Experience marketing to software platforms, SaaS businesses, marketplaces, or building joint co-marketing programs with technology and ecosystem partners.
• Positioning & localization: Proven ability to take category or business-model positioning and translate it into regional and local-market programs.
• Executive advocacy: A track record of building customer advocacy and influence strategies with senior commercial stakeholders (Founders, CEOs, and CFOs).
• Builder mindset: Comfort building marketing approaches where the playbook, tooling, or route to impact is still taking shape.