Head of Development Marketing (North, Central, South West & East regions)

Responsibilities

• Lead the regional development marketing team, delivering first-class marketing communications and campaigns that support sales and development objectives.
• Develop and implement regional and national marketing strategies that respond to commercial priorities, timelines and customer needs, ensuring every campaign is aligned, compelling and commercially effective.
• Build strong, productive relationships that enable effective project management, break down silos and gather the insight needed to piece together the bigger picture.
• Think laterally and approach challenges with creativity to keep complex programmes moving forward.
• Maintain sharp briefs, measurable objectives and value for money; manage multiple budgets and suppliers.
• Deliver integrated marketing campaigns across all channels with consistent brand messaging and robust measurement of impact.
• Demonstrate solid knowledge of social media, e-marketing and digital analytics; experience in both consumer and B2B PR.
• Negotiate, influence and collaborate with a wide range of stakeholders in residential development marketing within shared ownership and private sales.
• Support the development of regional and national marketing strategies that respond to commercial priorities, timelines and customer needs.
• Oversee and guide the marketing of developments to influence customer perception and positioning.

Requirements

• Degree‑level education or equivalent experience
• strong strategic and critical thinking skills
• experience in delivering integrated marketing campaigns across all channels
• solid knowledge of social media, e‑marketing and digital analytics
• experience in both consumer and B2B PR
• ability to negotiate, influence and collaborate with a wide range of stakeholders
• proven track record in managing multiple budgets and suppliers
• Residential development marketing experience within shared ownership and private sales
• capable of leading regional development marketing team and shaping national marketing strategy

Preferred

• overseas property marketing experience is a definite advantage