Head of Central Brand, Planning, Creative & Insight

Andover, Hampshire, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 2 weeks ago

Job Summary

Own and evolve brand strategy, planning, and insight programs across markets, driving growth through customer insights, agency partnerships, and transformation initiatives.

  • Lead brand strategy, planning and insight across markets
  • Drive creative excellence through agency partnerships and campaigns
  • Translate customer data into actionable marketing strategies

Job Description

Responsibilities

  • Lead the development and evolution of the Stannah Home Accessibility brand strategy, marketing planning, creative development and insight in collaboration with our international market teams.
  • Own and embed strategic marketing planning frameworks that support business growth objectives across markets.
  • Drive creative excellence through agency partnerships, campaign development and creative effectiveness programmes.
  • Lead customer insight and research initiatives, translating data into actionable business and marketing strategies.
  • Play a key role in the Re-Ignite for Growth programme, supporting marketing transformation and new ways of working.

Requirements

  • Significant experience in brand strategy, marketing planning, customer insight or marketing leadership roles.
  • Proven track record of building, transforming and growing brands within complex organisations.
  • Experience managing agency relationships and delivering integrated marketing campaigns.
  • Strong commercial acumen with excellent stakeholder management and influencing skills.
  • Ability to leverage customer insights and data to drive strategic decision-making and growth initiatives.

Preferred

  • Experience in multi-market organisations and leading agency partnerships would be highly desirable.

Benefits

  • Market Aligned Salary, paid on a monthly basis
  • Profit Share Bonus Scheme, paid to all employees every quarter. Based on Group Company profits
  • 25 days holiday, plus bank holidays
  • Holiday scheme to buy extra days’ annual leave
  • Pension Scheme. Matched contribution/salary sacrifice
  • SimplyHealth Cash Plan. Allows you to claim towards health costs. For example, dental, optical, physiotherapy, chiropody treatments and more
  • Life Assurance Scheme
  • Long Service award scheme, with holiday benefit
  • Company Benefits Discount Rewards Scheme. Includes shop discounts, hotel discounts, days out, and more
  • Employee Assistance Programme. A workplace initiative to support and enhance well-being

Marketing Team

Marketing Roles Posted (Last 30 Days)
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Head of Central Brand, Planning, Creative & Insight

Stannah · Andover, Hampshire, UK · Hybrid