Head of Audience Growth

Responsibilities

• Audience growth: own how we reach new audiences with our shows, and be accountable for growing the number of new listeners, viewers and followers.
• Discovery content: not everyone considers themselves a podcast fan or is willing to commit to a long episode, so develop shoulder content and repeatable formats, including standalone interviews, junkets and host or guest-led formats, that give them an easy way in, without changing the core editorial.
• Talent appearances and collaborations: find opportunities for our hosts to appear on external shows, and build collaborations between Goalhanger shows and across the wider network.
• Shows and hosts beyond the feed: working with the PR team and show teams, use our shows and hosts more effectively across PR, live events, television, partnerships and the wider Goalhanger network.
• Distribution networks: build the distribution networks that introduce our shows to new audiences.
• Partnerships and affiliates: find and build the partnerships and affiliate relationships that put our shows in front of people who don't know them yet.
• Paid media: use a small amount of paid media to amplify what is already working, never as the main driver of growth.
• Social: use social, clips and the moments when a show breaks into the wider conversation to reach new people.
• Growth moments: spot growth moments early, act on them quickly with every channel pushing in the same direction, create more of them by working with the PR team on press and through partnerships and the wider network, and build a repeatable playbook so each one is maximised as standard.
• Launches: treat every major new show or members-only series launch as a planned growth moment.

Benefits

• A creative, collaborative, close-knit team that genuinely cares about its work and each other.
• A chance to shape how some of the UK's best loved shows reach new audiences.
• Competitive salary and benefits, plus opportunities for growth within the role as our team and content portfolio expand.
• A working environment that values curiosity, autonomy, humour, delivery and purpose.