Global Social Media & Digital Communications Manager

Responsibilities

• Leading the firm's global social media strategy, including organic, paid, leadership channels, lawyer training and employee advocacy.
• Owning the EMEA content calendar, responsible for the end-to-end planning, creating, scheduling and publishing of high-quality content in line with the firm's strategic priorities.
• Advising on social media best practice and deliver compelling owned and paid content as part of wider marketing and communications initiatives across EMEA. These could include strategic marketing initiatives, corporate news, thought leadership, and content supporting the firm's brand building.
• Reporting on channel performance, analysing monthly trends and marcoms initiative impact, and deploying insights to ensure continuous improvement of our digital communications.
• Leading on agency relationships including briefing, developing content and paid-for media strategies for the EMEA region.
• Delivering an effective employee advocacy strategy and manage employee advocacy tools to maximise brand awareness and engagement with social media from our staff across the EMEA region.

Requirements

• At least 6 years' experience in digital communications or social media, including providing strategic counsel and hands-on execution.
• Experience developing, delivering and reporting on the success of social media strategies and processes.
• In-depth knowledge of how to effectively leverage social media and broader digital marketing, and a desire to learn and apply new developments.
• Deep understanding of how LinkedIn works; experience in training others both in person and online; and a genuine passion for growing and maintaining an engaged audience.
• Experience using reporting and scheduling tools such as Sprout Social, Hootsuite, Oktopost, Sprinklr etc.
• Excellent communication and networking skills in a wide range of situations, and with people at all levels within the organisation, including global leadership.
• B2B/professional services experience, ideally in a legal or financial services environment.

Benefits

• Flexible work options
• Health and wellbeing benefits, gym membership, and discounted corporate health plans
• Career advancement - client secondment opportunities, global opportunities, and award-winning Learning & Development programs