Global Social Content Manager

London, UK (Unknown)

Salary Not AvailableSenior LevelFull time

Posted 15 hrs ago

Job Summary

Own and scale the global social strategy, lead end‑to‑end campaigns and governance, and build scalable playbooks and dashboards to drive brand engagement across regions.

  • Shape strategy, playbooks, and operating standards
  • Lead agency partnerships and influencer governance
  • Translate data into actionable creative recommendations

Job Description

Responsibilities

  • Help shape and deliver a best-in-class social strategy, transforming how our brands engage with consumers across social platforms.
  • Operationalise the global social strategy into scalable, practical playbooks, toolkits, and ways of working for global and regional teams.
  • Launch and scale our Social Hub model across brands and regions, embedding consistent social operating processes and standards.
  • Support Regional leads, with reactive content requirements, efficiently and effectively.
  • Lead end-to-end campaign delivery, day-to-day agency management, in-flight optimization, publishing schedules, and multi-market content calendars.
  • Drive influencer and creator campaign governance while building active, highly engaged, and responsive online communities.
  • Guard global social governance, ensuring adherence to brand strategy, tone of voice, responsible marketing, and regulatory requirements.
  • Partner closely with Legal, Consumer Care, and Corporate Affairs to manage compliance and brand escalation protocols across markets.
  • Lead agency content social reviews, i.e. “Walk the wall”, Annual Planning, North Star workshops, Brand Day.
  • Lead social reporting dashboards, benchmarks, and optimization cycles to translate engagement data into actionable creative recommendations.

Requirements

  • Highly engaged social brand builder, that has their finger on the pulse of culture.
  • Hands-On Experience of managing active, high-volume social channels for a major consumer brand (FMCG/CPG) or at a top-tier digital/social 1st creative agency.
  • Deep, expert-level understanding of modern social platforms (TikTok, META, Pinterest) and hands-on experience with enterprise suites (specificallySprinklr and FIT testing).
  • Proven track record of running community management pipelines, executing real-time brand commentary, and driving organic engagement.
  • Excellent organization skills to manage agency deliverable schedules, content calendars, influencer/creator vetting, and cross-functional asset approval pipelines.
  • Ability to pull clean, accurate data, recognize performance trends, and translate metrics into clear, visual reporting dashboards.

Benefits

  • Best-in-class learning and development support from day one, including access to our in-house Mars University.
  • An industry competitive salary and benefits package, including company bonus.
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McLean, Virginia, US
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  • Mar 2025
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Global Social Content Manager

Mars · London, UK · Unknown