Global Marketing Manager

UK (Hybrid)

Salary Not AvailableManagerFull time

Posted 12 days ago

Job Summary

Own and drive the global marketing strategy across regions, leading multi-channel campaigns, localization, and cross-functional collaboration to attract prospective students or enterprise clients.

Lead international marketing planning aligned with revenue targets.
Oversee budget, agencies, and analytics to optimise performance.
Coordinate with product, sales, and leadership to maintain brand consistency and funnel progression.

Job Description

Responsibilities

Global Strategy and Planning: Develop and execute comprehensive international marketing plans aligned with global revenue and growth targets.
Campaign Management: Lead multi-channel campaigns (SEO, PPC, paid social, email automation, and webinars) tailored to regional markets.
Localisation and Messaging: Adapt core value propositions, training brochures, and digital content to resonate with local cultural contexts, languages, and regional compliance requirements.
Lead Generation and Funnel Optimisation: Partner with the sales and program delivery teams to nurture prospective students or enterprise clients through the conversion pipeline.
Budget and Agency Management: Allocate and track the global marketing budget, managing external creative agencies, translators, and media vendors.
Data and Analytics: Monitor KPIs, attribution models, and conversion metrics across regions using tools like Google Analytics, CRM platforms (e.g., Salesforce/HubSpot), and marketing automation software.
Stakeholder Collaboration: Coordinate with product/curriculum teams, local market reps, and executive leadership to ensure brand consistency worldwide.
Teaching: Prepare, teach manage courses in Global business and Global marketing.

Requirements

Bachelor's (required)

Benefits

Company pension

Glenala Education Ltd

Glenala Education aims to ensure that its students develop both the skills that a sound education provides and develop the competencies essential for success and leadership in the emerging creative economy. We promote the generation of practical and theoretical knowledge that enables people to better understand our world and improve conditions for local and global communities. Glenala Education aims to create a welcoming and exciting learning environment where the staff team provides a rich, diverse, and challenging education through excellent and innovative teaching and learning. Celebrating success, promoting a "can do" attitude, and inspiring all to achieve their full potential. Currently, the company is focussing on the development of a range of qualifications, offered by the Scottish Qualifications Authority (SQA) through learning remotely, or face-to-face, depending on student needs. These qualifications include; National 5, Higher, Advanced Higher, HNC, HND, SVQ's and a range of PDA's. Glenala Education has developed its own educational programme, supporting communication, literacy, numeracy and well-being for all age groups.

Founded in 2010

Glasgow, Scotland, GBR

7 employees

www.glenala.co.uk

Marketing Team

Marketing Roles Posted (Last 30 Days)

Traffic Signals

Monthly Visitors

403

Traffic Source Mix

32.8%

Direct

32.7%

Referral

13.4%

Social

Paid

5.4%

Headcount Trend

Current headcount: ~7

Links

www.glenala.co.uk

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