Global Digital Marketing Executive

Responsibilities

• Coordinate content reviews and approvals with internal stakeholders (regional BG teams, subject matter experts) and external parties (freelancers, agencies)
• Produce website and campaign performance reports using GA4 and Looker Studio, providing insights and recommendations to improve performance
• Support the implementation of AI tools, including Jasper, to improve content creation and marketing workflows
• Work collaboratively across marketing and business teams to deliver high-quality digital content and campaigns
• Keep up to date with digital marketing, SEO and CMS best practice
• Manage day-to-day website updates and content publishing using Umbraco, ensuring content is accurate, accessible and aligned to brand and house style
• Optimise website content for SEO and GEO through metadata, page structure, internal linking and keyword best practice
• Identify opportunities for ongoing SEO improvements, working with teams to contribute to the longer-term website development roadmap
• Analyse user journeys and website behaviour to identify opportunities to improve user experience, engagement and conversion
• Support the planning, delivery and optimisation of integrated digital marketing campaigns across channels (website, social and paid)

Requirements

• Degree (or equivalent) in Marketing, Digital Marketing, Communications, Business or a related discipline
• Strong interest in digital marketing, website management and content publishing within a B2B environment
• Experience using CMS platform, ideally Umbraco
• Understanding of SEO principles and website optimisation and tools (Semrush)
• Familiarity with Google Analytics 4 (GA4) and Looker Studio, with the ability to interpret performance data
• Strong written communication and proofreading skills with excellent attention to detail
• Strong organisational skills, including the ability to manage multiple priorities and deadlines
• Confident communicator with the ability to work effectively with a range of stakeholders
• Interest in AI tools and emerging marketing technologies
• Good working knowledge of Microsoft Office, particularly Excel, PowerPoint and Teams