Global Demand Generation Manager, Growth

Responsibilities

• Own and deliver demand generation programmes that create qualified opportunities and pipeline. Work closely with Sales to ensure campaigns are aligned to market opportunity, customer needs and commercial priorities.
• Track and report campaign contribution through the funnel, from engagement through to pipeline and revenue.
• Identify opportunities to improve marketing and sales conversion and reduce friction through the customer journey.
• Develop and deliver integrated, multi-channel campaigns aligned to business priorities, target markets and commercial objectives.
• Translate strategic priorities into clear campaign propositions, audiences, messaging, channel plans and activation.
• Coordinate activity across digital, paid, content, social, events, ABM and other relevant channels.
• Manage campaign calendars, timelines, budgets and delivery, ensuring activity is well coordinated and executed at pace.
• Partner with internal teams and external agencies where required to deliver high-quality campaigns.
• Drive measurable growth through continuous optimisation of campaigns, channels and audience engagement.
• Own performance across paid and digital channels, working with specialists and agencies where appropriate.

Requirements

• Experience in a B2B technology, SaaS or similarly complex commercial environment.
• Strong experience developing and delivering integrated, multi-channel marketing campaigns.
• Expert-level, hands-on HubSpot experience (Marketing Hub, ideally Sales Hub), with a track record of using it to drive and report on pipeline. HubSpot certifications desirable.
• Demonstrable, practical use of AI tools in day-to-day marketing work, with examples of how it has improved speed, scale or results
• Proven understanding of demand generation, paid media, digital marketing and/or ABM.
• Commercial mindset with an understanding of and proven experience in how marketing activity translates into pipeline and revenue.
• Strong analytical skills and confidence using performance data to make decisions and optimise activity.
• Experience working cross-functionally with Sales and other business stakeholders.
• Strong project management skills, with the ability to manage multiple priorities and deliver at pace.
• Comfortable being both strategic and hands-on - able to develop the plan and get into the detail to make it happen.

Benefits

• Pension Plan
• Hybrid working
• 25 days Holiday
• Company Bonus
• Beyond the Job
• We're proud of our focus on Environment, Social and Governance as well as the passion we display for the communities where we live and work.