GBI & Nordics Digital Media Manager

Responsibilities

• Champion a distinctive social-first approach across brands, raising the standard of creator and influencer partnerships, platform-native content and connected paid, owned, earned and shared execution.
• Turn global and regional guidance into simple, scalable operating practices for GBI and Nordic teams, enabling faster, smarter and more culturally relevant social activation.
• Build strong, collaborative relationships with key media partners, including Meta, TikTok and Google, to unlock innovation, expertise and opportunities that accelerate brand growth.
• Advance measurement across ESOP — earned, shared, owned and paid media — using insight to demonstrate impact, optimise performance and share best practice across markets.

Requirements

• Strong experience in social media operations, creator or influencer marketing, including working with agencies and cross-functional teams to deliver activity at scale.
• Experience developing and embedding practical processes, playbooks, governance and scalable ways of working across brands or markets.
• Good understanding of social platforms, content workflows, measurement and the operational requirements of creator and influencer programmes.

Preferred

• Knowledge of Search Discoverability, SEO, AI Search or emerging discovery environments is desirable but not essential, with scope to build this capability over time.