Freelance Social Media Manager

Responsibilities

• Plan, create, schedule and publish engaging content across DSWF’s conservation and art Instagram, Facebook and LinkedIn channels.
• Manage the social content calendar, aligned with conservation, fundraising, art and education campaign priorities.
• Develop platform-specific messaging, copy, content angles and calls to action tailored to each audience.
• Create and edit social-first content, including Reels, Stories, interviews, event content and behind-the-scenes material.
• Source and repurpose photography, video and stories from conservation partners, artists, events and DSWF’s archive.
• Identify and respond to relevant social trends, cultural moments and timely content opportunities.
• Create platform-specific content informed by audience behaviour, platform best practice and emerging trends.
• Manage ongoing community engagement across DSWF’s social channels, including comments and messages, in line with agreed response priorities.
• Monitor performance and use metrics, insights and trends to strengthen content and engagement.
• Monitor relevant competitor and sector activity and emerging social media best practice.

Requirements

• Proven professional experience managing social media for an organisation, charity or brand.
• Excellent social copywriting and storytelling skills.
• Strong knowledge of Instagram, Facebook and LinkedIn.
• Confidence creating and editing social-first content.
• Strong understanding of social trends, platform culture and emerging opportunities.
• Experience interpreting metrics and applying insights to improve performance.
• A thoughtful, responsive approach to community management.
• Creative, proactive and confident bringing new ideas to the table.
• Able to manage social delivery independently while collaborating closely with a wider team.

Preferred

• Charity experience would be particularly valuable, although it does not need to be conservation-based.
• Experience in the arts and/or education would also be an advantage.