Fractional Social Media Manager

Responsibilities

• Plan and manage organic social activity around our audiences, campaigns and business priorities.
• Create, adapt and publish engaging content, bringing customer stories, practical advice, product updates and events to life.
• Work with our Demand Generation Manager to extend campaign reach and attract interest from relevant prospects.
• Partner with our Enablement Marketing Manager to promote learning, resources and community activity, encouraging customers to take part and share their experiences.
• Support acquisition experiments, creating content variants and sharing what we learn from audience responses.
• Listen to sector conversations, engage with relevant voices and pass customer questions, feedback and opportunities to the right colleagues.
• Use AI confidently across research, content creation and analysis, applying your own judgement to keep content accurate and on brand.
• Track performance and share clear, practical recommendations that improve our content and its contribution to wider goals.
• Plan and deliver practical social media workshops as part of our Growth & Marketing education series, helping clubs and children’s activity providers build confidence, reach new audiences and grow participation.

Requirements

• Experience planning and delivering organic social activity that supports business and customer goals.
• Strong copywriting and creative skills, with the ability to adapt content for different platforms and audiences.
• A hands-on approach, from generating ideas to scheduling posts and reviewing results.
• Practical experience using AI tools and turning performance data into useful improvements.
• Good judgement, initiative and the organisation to make a fractional role work well.
• Experience in B2B, SaaS, membership organisations, sport, children’s activities or purpose-led businesses would be helpful, but isn’t essential.

Preferred

• Experience in B2B, SaaS, membership organisations, sport, children’s activities or purpose-led businesses would be helpful.

Benefits

• Casual dress
• Company events
• Company pension
• Cycle to work scheme
• On-site parking
• Wellbeing & support programme