Field Marketing Manager

Responsibilities

• Regional Strategy & Planning: Own the EMEA field marketing strategy, developing quarterly regional plans aligned with Sales and Partner priorities, target accounts, pipeline goals, and revenue objectives, with a strong focus on the UK, Benelux, Nordics, and Germany.
• Regional Programs & Experiences: Build and execute high-impact programs, including industry conferences, C-level summits, executive roundtables, roadshows, happy hours, VIP experiences, workshops, and customer events.
• Conference Management: Own Zenity's conference portfolio across EMEA, from sponsorship strategy and contract negotiation to logistics, staffing, pre- and post-event campaigns, and ROI reporting.
• Sales & Partner Alignment: Partner closely with regional Sales leadership, AEs, SEs, and PSMs to build strategic field plans that engage priority accounts, generate pipeline, and accelerate existing opportunities.
• Account-Based Marketing: Execute ABX event activations in partnership with Sales and ABM teams, focused on high-priority accounts.
• Integrated Campaigns: Partner with Growth, Product, Brand, and Partner Marketing to develop integrated pre, during, and post-event campaigns, including invitations, landing pages, nurture flows, and sales enablement.
• Budget Management: Own regional field marketing budgets, including forecasting, vendor negotiations, expense tracking, and investment optimization to maximize ROI.
• Measurement & Reporting: Track and report on program performance, including leads, MQLs, SQLs, account engagement, pipeline generated, pipeline influenced, and ROI.
• Operational Excellence: Build repeatable processes, templates, and best practices that enable efficient, scalable field marketing execution across EMEA.

Requirements

• B2B field marketing experience, ideally within enterprise SaaS, cybersecurity, or a high-growth technology company.
• Proven success developing and executing regional field marketing strategies that generate demand, accelerate pipeline, and support revenue growth.
• Experience planning and executing programs across EMEA, particularly the UK, Benelux, Nordics, and Germany.
• Strong understanding of regional market dynamics and the ability to tailor programs to different audiences and geographies.
• Experience managing a diverse portfolio of programs, from industry conferences and C-level summits to intimate executive experiences and ABX activations.
• Strong experience partnering with Sales, Partner Marketing, and cross-functional teams to build integrated, pipeline-focused programs.
• Experience managing regional marketing budgets, vendors, and event investments.
• Strong project management skills with the ability to juggle multiple programs, stakeholders, and priorities across geographies.
• Data-driven mindset with experience using HubSpot or similar CRM and marketing automation platforms for attribution and performance reporting.
• Experience leveraging AI and AI Agent technologies to improve event planning, and campaign execution.