Field Marketing Manager

Responsibilities

• Build a single events framework across sponsored, ACAMS-hosted, and chapter-led member events, with clear goals, funding rules, and a target-account standard every event is built against.
• Create repeatable playbooks for ACAMS-hosted formats, including round tables, salon breakfasts and dinners, and informational briefings.
• Own the priority-account plan inside every sponsored conference and partner event: target invites, meetings, executive sessions, and side dinners.
• Partner with Sales leaders to build target-account lists and align event investment to where engagement and pipeline are needed most.
• Join Sales pipeline reviews as marketing's field representative and act as the single point of contact for all event requests from Sales.
• Use audience data to identify new invitees at target accounts and bring new decision makers into the room.
• Equip account managers to run personal outreach for every event: invite templates, sequencing, target lists, and follow-up plays.
• Produce event marketing assets, including invitations, landing pages, RSVP forms, and reminder emails, to give senior attendees a polished experience.
• Coordinate event logistics, sponsorship deliverables, booth materials, and vendor communications, partnering with Marketing colleagues on shipping and print.
• Stand up event measurement in Salesforce so every program reports target-account attendance, meetings booked, follow-up completed, and influenced pipeline.

Requirements

• 3-5+ years in field marketing or B2B event marketing at an organisation with an enterprise or account-based sales motion.
• A track record of driving account engagement and pipeline through targeted events, and the numbers to show it.
• Credibility with Sales leaders: you've worked inside their planning and pipeline conversations, and they come to you first.
• Experience running B2B conferences and trade shows alongside invitation-only executive events such as round tables and dinners.
• Operational rigor: you build target lists, goals, and reporting before you book venues.
• Experience building event processes, playbooks, or frameworks from the ground up.
• Hands-on experience with marketing automation and CRM platforms, ideally Eloqua and Salesforce, including B2B email across the event lifecycle.
• Strong project management skills and the ability to run multiple events at once.
• Excellent communication and stakeholder management, including with senior-level attendees.
• An AI-forward approach: you use automation and AI tools to do more with less.