Events & Field Marketing Manager

Responsibilities

• Own the events calendar globally, from flagship industry conferences and sponsorships to the right niche SEO, content and marketing events
• Own our quarterly key event, 100 key customer targets, in person for high quality thought leadership and networking
• Design and run our own regular events, including executive dinners, roundtables, breakfast briefings, workshops and customer meetups, from venue and guest list through to the post-event follow-up
• Own and deliver the key sponsorships we do throughout the year, which events to attend, which to sponsor and how we sponsor and exhibit at the events.
• Partner with sales on field and account-based plays, building target account lists for each event, booking meetings in advance and making sure every lead end up with the right AEs
• Manage event budgets, vendors, logistics, booth design, swag and on-site staffing
• Track sourced and influenced pipeline, cost per opportunity and ROI for every event in in our CRM, and write the playbooks that let us run great events repeatedly

Requirements

• Significant experience in events or field marketing at a B2B SaaS company, ideally selling to marketing, SEO or agency teams
• A track record of events that produced pipeline and revenue you can point to, not just attendance and badge scans
• Experience running both conference sponsorships and small, high-touch executive events, across more than one market
• Strong organisation and commercial judgement, with the comfort to manage a budget, negotiate with vendors and say no to events that won’t pay back

Benefits

• 25 days' holiday plus bank holidays
• Enhanced salary sacrifice pension
• Workplace nursery scheme
• Monthly fitness and wellbeing reimbursement
• Flexibility in hours – around life and family commitments