Senior Field Marketing and Events Manager

Responsibilities

• Build and own the field marketing strategy for Lime for Business across priority markets, with a clear focus on awareness, meetings, qualified leads, pipeline creation, and customer expansion.
• Plan and execute high-impact in-person and hybrid programs, including trade shows, hosted events, roundtables, speaking opportunities, launches, customer showcases, and employer partner activations.
• Partner closely with Sales to identify target accounts, priority verticals, and “right to win” moments where events and field programs can unlock new opportunities.
• Build programs that resonate with the multi-stakeholder buying group, including: Total Rewards / Benefits leaders HR / People Ops Workplace, commute, and transportation leaders Facilities and corporate campus operators Sustainability / ESG stakeholders Procurement, Finance, and Legal
• Develop messaging, event concepts, customer stories, and talking points by persona and use case, including commute programs, business travel, campus mobility, sustainability, and employee engagement.
• Own the speaking and thought leadership pipeline: source opportunities, manage submissions, support speaker prep, and turn appearances into qualified leads and follow-up conversations.
• Build and scale employer-facing activation programs, including workplace events, onboarding fairs, mobility weeks, sustainability programming, launch moments, and “first ride academy” experiences that help employees discover and adopt Lime.
• Serve as the advance team for in-market activations—owning logistics, vendors, run-of-show, shipping, staffing, executive briefing documents, contingency planning, and on-site execution.
• Partner cross-functionally with Sales, Customer Success, Product, Operations, Partnerships, and Brand/Comms to ensure strong market presence, smooth execution, and a tight feedback loop into go-to-market decisions.
• Build repeatable playbooks for launches, hosted events, employer activations, speaking engagements, customer events, and field kits.

Requirements

• 6+ years of experience in field marketing, events marketing, demand generation, partnership marketing, or B2B go-to-market roles.
• Experience marketing transportation, benefits/HR programs, sustainability, travel, or other solutions sold into complex organizations.
• A track record of turning events and in-person programs into measurable business outcomes—not just attendance or brand impressions.
• Strong understanding of how benefits, transportation, workplace, facilities, HR, and sustainability leaders evaluate and buy services.
• Familiarity with the issues that matter most to employer buyers, such as commute friction, employee experience, return-to-office needs, campus mobility, sustainability goals, rollout/adoption, and budget justification.
• Strong cross-functional instincts and the judgment to work effectively with senior leaders, sales partners, customers, and external event stakeholders.
• Excellent communication skills across formats: in person, email, decks, speaker prep, and executive-facing materials.
• Passion for micromobility, sustainability, and helping organizations solve real transportation problems.
• Travel: Semi-frequent travel is expected for prospect events, customer activations, launches, partner programs, and time with Lime teams in-market.

Preferred

• Fluent in English; additional European languages are a plus.