Email Marketing Executive

Responsibilities

• Build, schedule and QA automated email journeys and triggered campaigns within the CRM platform (e.g. HubSpot), under the direction of the Head of CRM & Lifecycle Marketing
• Support the ongoing maintenance and accuracy of client segmentation and list hygiene, ensuring campaigns reach the right audience
• Assist with the design and set-up of A/B and multivariate tests across messaging, timing and subject lines, and help compile results
• Pull and organise campaign performance data, producing regular reporting packs on open, click, conversion and churn-related metrics
• Coordinate with design and copy resources to ensure campaign assets are delivered on time and to brand standard
• Monitor day-to-day campaign performance and flag anomalies, deliverability issues or underperforming journeys to the Senior Manager
• Maintain up-to-date documentation of live journeys, workflows and segmentation logic
• Support the wider Marketing team with ad hoc administrative and campaign coordination tasks as required
• Help ensure all client communications comply with GDPR and relevant marketing regulations

Requirements

• Some hands-on experience with a CRM or email marketing platform (e.g. HubSpot, Mailchimp, Klaviyo or similar), gained through a role, placement or personal project. Familiarity with HubSpot specifically is preferred.
• Strong attention to detail, particularly when building or QAing campaigns before they go live
• Comfortable working with data in spreadsheets (Excel/Google Sheets), including basic formulas and pivot tables
• Good written communication skills, with an ability to proofread and adapt copy for different audiences
• A proactive, organised approach and the ability to manage several campaigns or tasks in parallel
• An interest in customer retention, lifecycle marketing or CRM as a long-term career path
• Previous experience in a marketing assistant, coordinator or executive role, ideally in a subscription, SaaS or high-volume consumer business
• Basic understanding of HTML/CSS for email template edits
• Exposure to SQL or a willingness to learn
• Awareness of GDPR and email marketing compliance principles

Benefits

• £35-38k and comprehensive benefits package
• Hybrid Role – 3 days in the office and 2 days from home.
• Real opportunities for progression as the business scales
• The chance to influence both customer experience and product development
• A culture that values ownership, impact, and continuous learning