Downstream Marketing Specialist

Responsibilities

• Strategic Marketing Development and Execution - Participate in the development and execute go-to-market strategies for new and existing products, ensuring alignment with business objectives and market opportunities; Lead campaign planning, content creation, messaging, and execution across multiple channels, including digital, events, and partner marketing; Lead Demand/Lead Generation Campaigns for direct and channel sales, developing targeted strategies that drive qualified pipeline; Own Lead Management systems and processes to ensure efficient lead routing, nurturing, and conversion tracking.
• Account-Based Marketing Leadership - Lead Account Based Marketing and Channel Marketing Programs with a focus on strategic account targeting and personalized engagement strategies; Develop and implement ABM strategies that align sales and marketing efforts to drive revenue from high-value accounts; Coordinate with sales teams to identify target accounts and create customized marketing programs that address specific account needs and buying cycles.
• Regional and Channel Strategy - Lead Regional Tradeshow strategy and plan execution in coordination with Trade Show Coordinator to maximize lead generation and brand visibility; Develop channel marketing programs that support partner enablement and drive co-marketing opportunities.
• Cross-Functional Collaboration and Integration - Collaborate with cross-functional teams including Product, Sales, and Operations to deliver integrated marketing programs that support pipeline growth and revenue objectives; Work closely with sales leadership to understand market dynamics, competitive positioning, and customer pain points to inform marketing strategy; Ensure consistent messaging and value proposition delivery across all marketing channels and partner communications.
• Market Analysis and Optimization - Participate in analysis of market trends and customer insights to optimize messaging and positioning for target audiences; Conduct competitive analysis to identify market opportunities and inform product positioning strategies; Develop buyer personas and customer journey maps to guide marketing program development and execution.
• Performance Measurement and Reporting - Drive performance measurement through KPIs, reporting, and ROI analysis to inform future strategies and optimize marketing spend; Establish and track marketing metrics aligned with business objectives, including lead volume, lead quality, conversion rates, and pipeline contribution; Provide regular reporting to leadership on campaign performance, market trends, and recommendations for strategic adjustments.
• Partner Communications and Enablement - Manage partner communications and enablement programs, ensuring consistent brand representation and value proposition delivery; Develop partner marketing toolkits, training materials, and resources to support effective co-marketing execution.

Requirements

• Seven or more years of marketing experience with demonstrated success in downstream, product, or demand generation marketing roles.
• Bachelor's degree in business, marketing, or similar.
• Proven expertise in digital marketing campaigns and performance marketing, with demonstrated ability to drive measurable results and ROI.
• Extensive experience in Account-Based Marketing (ABM) with a track record of developing and executing successful ABM programs.
• Strong B2B marketing background with the ability to understand complex sales cycles and buyer decision-making processes.
• Experience in the medical device industry is preferred but not required; equivalent B2B technology or healthcare marketing experience is acceptable.

Preferred

• Experience with Customer Relationship Management (CRM) systems and marketing automation platforms.
• Familiarity with marketing analytics tools and data visualization platforms.
• Knowledge of channel partner management and co-marketing program development.
• Experience with event marketing and tradeshow strategy development.