Director, Lifecycle Marketing

London, UK (Unknown)

£95K/yr – £191K/yrDirector/ExecutiveFull time

Posted 2 weeks ago

Job Summary

Strategy ownership for lifecycle and web experiences with KPI-driven optimization and cross-functional collaboration to guide tech direction.

  • Strategy ownership for lifecycle and web experiences across programs
  • KPI-driven optimization loop and testing agenda
  • Collaboration with Digital Ops and tech teams to guide marketing tech direction

Job Description

Responsibilities

  • Lead lifecycle strategy, portfolio roadmap, and prioritization across programs and web experience
  • Own lifecycle and web KPIs, testing agenda, and the insight loop driving continuous optimization
  • Ensure cross-functional operating model and alignment across Audience, Product, Customer Success, and Digital Ops
  • Drive pipeline progression, adoption, expansion, and renewal-support outcomes
  • Build team capability through mentorship, coaching, and leadership development
  • Inform marketing tech stack roadmap through partnering with Digital Ops and tech teams
  • Report into VP of Demand & Lifecycle Marketing
  • Deliver scalable, always-on programs across the buyer and user journey

Requirements

  • Strong experience leading lifecycle or demand marketing teams in complex, matrixed environments
  • Proven ability to translate strategy into scalable programs and consistent execution across teams and regions
  • Strong commercial, martech, and measurement fluency
  • Excellent stakeholder leadership and people management, with a focus on coaching and capability development

Salaries

Posted range

£95K/yr – £191K/yr

Taken straight from the job posting.

See all RELX Group salaries

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Director, Lifecycle Marketing

RELX Group · London, UK · Unknown