Director, Lifecycle Marketing

Responsibilities

• Lead lifecycle strategy, portfolio roadmap, and prioritization across programs and web experience
• Own lifecycle and web KPIs, testing agenda, and the insight loop driving continuous optimization
• Ensure cross-functional operating model and alignment across Audience, Product, Customer Success, and Digital Ops
• Drive pipeline progression, adoption, expansion, and renewal-support outcomes
• Build team capability through mentorship, coaching, and leadership development
• Inform marketing tech stack roadmap through partnering with Digital Ops and tech teams
• Report into VP of Demand & Lifecycle Marketing
• Deliver scalable, always-on programs across the buyer and user journey

Requirements

• Strong experience leading lifecycle or demand marketing teams in complex, matrixed environments
• Proven ability to translate strategy into scalable programs and consistent execution across teams and regions
• Strong commercial, martech, and measurement fluency
• Excellent stakeholder leadership and people management, with a focus on coaching and capability development

Benefits

• We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance, and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.