Digital and Social Media Intern at Porsche Retail Group (PRG)

Responsibilities

• Working with the Group Digital and Social Media Manager to develop and implement digital and social media strategies with the aim of increasing Group, Centre, product and brand awareness and customer engagement.
• Working with the Digital and Social Media Manager, DMS and CSM at each Centre to create original, exciting and engaging social media content across all platforms and channels, including taking part in Centre photoshoots.
• Attendance and involvement in regular Marketing Meeting’s, helping to plan Centre and group wide events in line with PSG expectations.
• Continuous updating and monitoring of Centre and group websites in a timely and accurate manner. Activities include but not limited to: event and news article publication, team member additions, opening hour corrections and imagery updates.
• Staying up to date with the latest social media trends and digital technologies and discussing these with the Group Digital and Social Media Manager and Head of Marketing during regular updates.
• Monitoring and responding to customer feedback, comments, direct messages, social media posts and Centre reviews in a timely and accurate manner.
• Tracking, reporting, and analysing website analytics, social media growth/engagement stats, marketing campaigns and new/used car enquiries, to enable robust measures of ROI.

Requirements

• Undertaking a Business or Marketing related degree.
• Excellent skill levels across MS Office, Adobe Photoshop and Image/Videography packages, with a keen eye for photography and videography.
• Knowledge and up-to-date understanding of the latest trends and best practices in digital and social media marketing.
• Proficient grammar and writing skills and ability to create exciting content for marketing communications.
• An understanding of how each social media channel differs with content and its community and to be able to optimise content accordingly.

Preferred

• Pro-active and ‘can do’ attitude, looking to actively identify opportunities and challenges and propose ideas and potential solutions.
• Ability to prioritise and juggle multiple tasks and projects at the same time.
• Ability to work alone productively and with initiative, but also work closely with various colleagues across the business when required.
• Marketing and communications savvy with a willingness to learn and develop in this evolving environment.
• Comfortable with data and analysis and preparing of reports and summaries.

Benefits

• PRG are committed to promoting a culture that champions diversity and equal opportunities.
• In return, you’ll enjoy:
• Highly Competitive salary.
• Fixed hours each week - 5 days per week, Monday to Friday 9.00am to 5.30pm.
• 27 days holiday, plus bank holidays.
• Preferential rates on several products and services, including high street brands, restaurants, gyms and Porsche products.
• Life Assurance.
• DC Pension Scheme.
• Employee Assistance Programme - support and advice on issues impacting your wellbeing.
• Dedicated mental health champions.