DIGITAL, SOCIAL & CONTENT CREATIVE

Responsibilities

• TikTok content editing and scheduling
• TikTok Lives creative/support
• Social media organic content across all channels
• Social media management including reshare, comms and responses.
• LinkedIn UK content
• Video creative development and delivery
• Influencer content – campaign concepts, briefs, creative, agency liaison and content review
• YouTube thumbnails
• Adapt international digital creative/campaigns for the UK
• Digital marketing calendar

Requirements

• Proven experience creating and editing video content for social media, particularly short-form content for platforms such as TikTok and Instagram.
• Strong understanding of social-first content creation, including developing ideas, filming/producing content, editing, publishing and adapting content for different platforms.
• Proven experience managing organic social media content across multiple platforms, including content planning, scheduling, community management and audience engagement.
• Strong storytelling skills, with the ability to create compelling visual and written content that captures attention and communicates a clear brand message.
• Experience identifying and responding to social trends, creators and content opportunities, with good judgement around what is appropriate for the brand.
• Strong creative skills and an ability to turn briefs, campaigns and ideas into engaging digital content.
• Experience working with content calendars and social publishing schedules, managing multiple pieces of content and meeting deadlines.
• Strong written and verbal communication skills, with excellent attention to detail and an understanding of brand tone of voice.
• Ability to analyse social/content performance and apply learnings to future content planning and creative.
• Proficiency in relevant video, design and content creation tools such as Adobe Creative Suite, CapCut or equivalent.

Preferred

• Experience creating content specifically for TikTok and Instagram, including TikTok Lives.
• Experience with influencer/creator campaigns, including developing creative concepts and briefs, agency liaison and reviewing content.
• Experience managing UGC programmes, including creator outreach, sourcing and content management.
• Experience creating paid social video assets for platforms such as Meta and Google.
• Experience creating YouTube thumbnails and other platform-specific creative assets.
• Experience adapting international/global campaigns for a UK audience.
• Experience managing LinkedIn content, particularly for a UK audience.
• Experience with community management, including responding to comments, DMs and customer/audience enquiries.
• Experience working with content management systems and website content.
• Experience in PR or media relations.

Benefits

• On-site parking