Creative Marketing Manager

Responsibilities

• Build the annual plan. Take a lead on creating our annual campaigns and marketing priorities, and turn them into a clear calendar the team can deliver.
• Tell one story across every channel. Manage an omni-channel calendar covering email, social, web, blog, showrooms and events, so every campaign tells the same story wherever the customer meets us.
• Own our email marketing. Plan, design and build email campaigns and automated flows (welcome series, post-purchase, trade and retail newsletters), with a clear aim of increasing orders and average order value.
• Create content that sells. Plan, shoot and edit photography and video, from product and project shoots to customer garden stories, and keep a consistent, high-quality library. You’ll appear on camera where it helps, such as in walkthroughs and customer stories.
• Capture content on location. Travel to our UK locations, customer sites and installations when needed, for up to two days a week (not every week), with occasional overnight stays.
• Use technology and AI. Use AI and modern tools to speed up content creation, improve our workflows and get better results from our marketing.
• Drive growth and learn what works. Work with the sales and e-commerce teams to spot commercial opportunities, set targets for each campaign, track the results, and do more of what works.
• Protect the brand. Keep our tone of voice and visual style consistent across everything we publish.

Requirements

• Hands-on experience building and managing emails and flows
• Experience planning and delivering omni-channel marketing campaigns, with a flair for telling a clear, consistent story
• A portfolio of photography and video you have shot and edited yourself
• Comfortable editing photo and video to a high standard
• A commercial and entrepreneurial mindset: you’re curious, take ownership of results and understand how creative work drives sales, with examples to show
• Strong proactivity: you spot opportunities and act on them without being chased
• Comfortable with technology and enthusiastic about using AI tools to work smarter
• Prepared to travel around the UK for up to two days a week when needed, including occasional overnight stays, with a full UK driving licence [confirm if required]
• A strong eye for composition, light and detail, with the judgement to know what makes imagery inspiring yet realistic
• Excellent organisation, with the ability to manage several projects and deadlines at once

Preferred

• Happy to appear on camera
• Experience in home, garden, interiors, building materials or another visual, considered-purchase sector
• Experience with B2B and B2C audiences
• Confident using analytics and A/B testing to guide decisions

Benefits

• £40,000 salary
• Performance bonus linked to growth
• Travel allowance, with overnight accommodation covered when needed
• All camera and filming equipment provided
• Statutory holiday entitlement
• Pension, benefits, staff discount
• The chance to shape the look and growth of a brand in a sector where the products are genuinely beautiful