Responsibilities

• Own the creative strategy for your pods and turn account performance into the next round of concepts
• Run our 5 Steps of Success on every brand: LOOK, FIND, COMPARE, SCAN, INSPIRE
• Write complete briefs using our 12-step process so designers and editors never have to guess
• Briefs out Friday, creative live Monday
• Direct UGC creators, editors and designers with specific, actionable feedback
• Use Motion to interrogate hook rates, hold rates and spend concentration, not what looks nice
• Keep a live testing roadmap and swipe file for every account
• Present your thinking to clients with the data behind it

Requirements

• 2+ years writing creative briefs for paid social, ideally agency side
• A real grip on what makes a Meta or TikTok ad work: hooks, pacing and native formats
• A data-driven mindset. You form a point of view on a creative report, you don't just read it back
• Motion, Figma, Canva, Asana, Slack and Drive, or the confidence to pick them up fast
• Proactive, organised, and able to hold multiple brands at once without anything slipping