Digital PR Lead

Responsibilities

• Provide clear leadership: Translate agency goals into clear responsibilities, set expectations, and delegate effectively.
• Line-manage designated team members, delivering regular guidance, constructive feedback, coaching and career progression planning.
• Oversee day-to-day priorities, identify capacity challenges, and recommend resourcing adjustments to the Head of Department.
• Lead team discussions, campaign reviews, and skill-sharing sessions to champion a supportive, ambitious, and collaborative team culture.
• Lead client relationships through proactive communication, strategic counsel, and a deep understanding of their commercial goals.
• Run status calls, client meetings, and contribute to Quarterly Business Planning (QBP) sessions.
• Develop campaign strategies, roadmaps, and project plans aligned with client KPIs, budgets, and timelines.
• Spot cross-selling, upselling, and retention opportunities, pitching multidisciplinary solutions alongside our Growth Team.
• Monitor account profitability and budgets against targets, escalating risks and proposing optimisations early.
• Help win new accounts by contributing research, insights, strategy, and participating in pitch presentations.

Requirements

• - Proven Expertise: A solid background in Digital PR, earning top-tier coverage and building authoritative backlinks.
• - Leadership & Coaching Skills: Experience in line management or mentoring, with a knack for empowering team members.
• - Client-First Mindset: Strong presentation and relationship-building skills with a track record of managing retainers and budgets.
• - Strategic Thinker: Analytical, creative, and comfortable using data, behavioural insights, and AI tools to shape campaign ideas.
• - Collaborator: A team player who thrives in cross-discipline environments (SEO, Content, Creative, Paid).
• - Adaptable & Results-Driven: Solution-oriented when faced with changing search landscapes or campaign challenges.

Benefits

• THE PACKAGE
• - Salary: £45k+ DOE
• - Work/Life Balance: Flexible working, 4-day work week, and hybrid working available.
• - Annual Leave: 28 days (ex., Bank Holidays) plus Birthdays, Charity day and between Christmas and NY.
• - Healthcare: Private Healthcare from Vitality.
• - Breakfast Club and healthy snacks
• - Weekly Wellbeing Sessions
• - Access to trained Mental Health First Aiders (MHFA)
• - Lunch & Learn and Brunch & Learn sessions
• - Internal & External Training Opportunities