PR & Social Assistant

Responsibilities

• Support the team in writing press releases, news stories, articles, case studies and product pieces
• Pitch press releases and feature ideas by phone or email to national, regional and trade journalists, across print, broadcast and online, to interest them in covering their clients’ stories
• Respond to phone calls and emails from journalists
• Help arrange interviews and editorial meetings between journalists and clients’ spokespeople
• Monitor media coverage, social performance and influencer content, and help prepare clear reports for the team and clients
• Occasionally attend client events and industry conferences
• Brainstorm fresh ideas for PR, social media and influencer campaigns
• Help plan content calendars, write captions and create simple visual and short-form video content, with the team’s guidance
• Schedule approved social content and support community management by monitoring comments and messages and flagging queries to the team
• Research relevant influencers and creators, checking audience fit, engagement and content quality, and maintain accurate contact lists

Requirements

• Excellent communication: You need to have excellent written and spoken English.
• Copywriting skills: You need to be hot on spelling, grammar and proofreading, as well as have a creative flair for producing engaging copy.
• Presentation skills: From communicating ideas to your team to presenting stories to journalists, you need to organise information in a succinct and interesting way to capture their attention.
• Strong interpersonal skills: Whether it’s over the phone, by email or in person, PR is all about people, so you need to be approachable, friendly and empathetic, and be able to relate to people on different levels within the agency, with clients and with the media.
• Excellent telephone manner: You will need to speak to journalists, clients and third-party individuals on the phone, so you need to have the confidence to pick up the phone and speak to them and maintain a positive, friendly and upbeat tone.
• Time-keeping: You will often be working to tight media deadlines as well as meeting the demands and pressures of your team and clients, so you need to be able to work quickly and efficiently, without compromising on quality.
• Resilience: You need to be confident to speak to a wide range of individuals and resilient enough to handle criticism and rejection. You also need to be tenacious in continuing to pitch stories, as securing media coverage can take time.
• Social media awareness: An interest in platforms such as Instagram, TikTok and LinkedIn, and an understanding of how content and tone differ across them
• An interest in influencers: Curiosity about creators, their audiences and what makes a brand partnership feel relevant and authentic
• Content creation: Confidence trying tools such as Canva and basic video editing tools, with a willingness to learn

Benefits

• A happier type of agency with an open dialogue to assess your workload and ensure it’s manageable within work hours.
• The opportunity to progress quickly and learn about all aspects of a PR agency within a small and growing agency.
• You’ll be working on purposeful clients that are making a positive difference in the world making your work more meaningful.
• Flexible Hours : Our core hours are 9 am - 3 pm with a flexible approach allowing you to work you’re 9 am - 5.30 pm during the hours that work best for you.
• 36 days holiday in total - 23 days holiday plus 2 wellness days that can be taken with only a day's notice plus a Christmas shutdown.
• Work From Anywhere : You can work outside the UK for up to 45 days per year.
• Less Admin Than Other Agencies: We use efficient practices to take the boring tasks out of PR to ensure our intelligent and amazing employees are using their time well rather than wasting it. What can be automated should be, and you should be helping to build the processes to do so.
• Carbon Negative : We acknowledge that there is a huge issue with our carbon impact on the environment, and as an agency, we offset all of our employees’ impact with that aim in mind, meaning you’ll be carbon-negative by working with us.
• A Menstrual Policy : We believe people who experience debilitating menstrual pain shouldn’t be penalised. We provide flexible working solutions plus up to ten days' leave for debilitating periods or menopause symptoms and pregnancy loss.