Senior Digital PR Executive

Responsibilities

• Conduct data analysis for Digital PR campaigns, helping to identify story angles and opportunities for media coverage
• Support the Digital PR team in developing campaigns that generate high-quality links and brand mentions
• Undertake FOI requests, analyse publicly available datasets and draw insights from consumer research to develop campaign angles
• Create compelling press releases, email pitches and campaign landing pages that translate data into newsworthy content
• Identify and develop reactive PR opportunities by monitoring news, trends and social media
• Research, build and manage targeted media lists relevant to campaign goals and client audiences
• Be a point of contact for client accounts

Requirements

• Min 1 Years Experience in a similar role or a role with transferrable skillset
• Excellent written communication skills and strong English language ability
• Strong analytical skills and confidence working with data
• Good organisational skills and the ability to manage competing deadlines
• Strong research ability and attention to detail
• Experience using Microsoft Word and Excel (advanced Excel skills are desirable but not essential)
• Previous experience in Digital PR campaign production is desirable but not essential
• A keen interest in PR, media and content, with an understanding of what makes a compelling news story
• A willingness to learn and develop within a fast-paced agency environment

Preferred

• advanced Excel skills are desirable but not essential
• Previous experience in Digital PR campaign production is desirable but not essential
• A keen interest in PR, media and content, with an understanding of what makes a compelling news story
• A willingness to learn and develop within a fast-paced agency environment