Digital Media Specialist

Responsibilities

• Plan, activate and optimise digital media campaigns across Social and Programmatic channels, aligned to clear business objectives.
• Own campaigns end to end, from insight-led planning through to activation, optimisation and reporting.
• Apply data-driven audience strategies, increasing the use of 1st and 2nd party data.
• Monitor performance, share learnings and drive continuous testing and improvement.
• Work closely with internal teams and external partners to deliver innovative, high-impact campaigns.
• Support large-scale national activations and ROAS-focused performance activity.
• Manage operational and financial processes linked to digital activations.

Requirements

• 2–3 years’ experience in social and programmatic media buying with hands on experience in DV360, Meta and other platforms.
• Digital media planning experience across multiple objectives and audiences.
• Hands-on activation of large-scale campaigns, including dynamic creative partners and 1st party data.
• Buying experience across platforms such as DV360, Facebook, Instagram and Snap.
• Strong understanding of Programmatic within the wider digital media ecosystem.
• Ability to analyse performance data and turn insight into clear recommendations.
• Strong communication and presentation skills, including presenting to senior stakeholders.
• Solid project management skills, with the ability to work independently and collaboratively.
• Experience within FMCG and/or the alcohol category.
• Understanding of the UK on-trade or hospitality environment.

Benefits

• Annual bonus
• Double-matched pension (up to 10%)
• 32 days’ holiday, plus three listed public holidays (Christmas Day, Boxing Day, and New Year's Day – if any of these fall on a weekend, you'll get the following weekday off instead)
• Life assurance (subject to policy terms)
• Critical illness insurance – comprehensive cover for you and your family
• Free ciders and beers (including low and zero alcohol options)
• Retail discounts
• Wellbeing support, including Mental health champions, free Counselling, access to Colleague Networks.
• Comprehensive opportunities to develop
• Option to join our Colleague Networks to connect, share and build inclusion