Responsibilities

• Plan, develop and implement PPC and Paid Social campaigns for departments across the organisation with a wide variety of goals and objectives.
• Manage and optimise paid advertising campaigns across a variety of channels, including Google Ads, Meta Ads and more.
• Consult across the charity on best-practice use of paid-for digital engagement.
• Analyse and report on key campaign metrics and KPIs, providing regular updates to key stakeholders.
• Provide input into the requirements for campaign reporting dashboards, ensuring budget holders understand the impact of their investment and how campaigns can be further optimised.
• Work with external agencies as appropriate when campaigns are outsourced, advising, and learning from these relationships.
• Oversee other analytics monitoring and reporting as appropriate.
• Identifying key target audiences for each campaign across the marketing funnel to ensure we are engaging people with the right messaging.
• Maintain relevant files and documents, including accurate recording of supporter data.
• Ensure all activities comply with Alzheimer’s Research UK’s communications and branding guidelines.

Requirements

• Relevant experience in a previous role.
• Experience of planning and deploying PPC and paid social media campaigns
• Experience of Google Ads and Meta Ads
• Experience of insight reporting and key metric tracking
• Extensive understanding of social media platforms, insight software and campaign management
• Excellent organisational skills; the ability to manage a large number of tasks to multiple deadlines
• A confident, friendly and collaborative manner
• Working with independence, intelligence, drive and initiative

Preferred

Benefits

• Holiday entitlement
• Healthcare
• Sick pay
• Pension
• Cycle to work scheme
• Family friendly policies
• Learning & development