Responsibilities

• Plan, execute, and continuously optimise paid advertising campaigns across platforms including but not limited to Google Ads, Bing, Meta, TikTok, and LinkedIn.
• Manage campaigns against key performance metrics such as CPA, ROAS, and CPL, ensuring efficiency targets are met.
• Allocate and monitor budgets effectively to maximise performance, visibility, and conversions.
• Monitor, analyse, and evaluate campaign and website performance using GA4 and other analytics tools.
• Produce weekly and monthly reports, delivering clear insights and actionable recommendations.
• Use data-driven insights to inform budget allocation and support strategic decision-making.

Requirements

• Highly organised and analytical Paid Media Specialist with proven experience managing campaigns across multiple platforms.
• Strong ability to interpret data and translate it into clear, actionable insights that drive performance improvements.
• Hands-on experience with GA4, GTM would be advantageous, and reporting tools is essential, alongside experience working with agencies and managing external partners.
• Thrive as part of a collaborative team, bringing excellent communication skills and a keen eye for detail.

Preferred

• Passionate about digital marketing, you stay ahead of the curve and are always exploring new ways to drive innovation and improve campaign results.

Benefits

• Join a company that truly invests in you.
• Enjoy a structured bonus scheme, clear career and development opportunities.
• Recharge with 25 days’ leave, plus bank holidays, access private healthcare, mental wellbeing support, and 24/7 GP and counselling services.
• Win tickets to top events through the Utilita Arenas, enjoy exclusive discounts, and give back with a paid volunteering day.
• Plus, benefit from a generous pension contribution.