Responsibilities

• Plan, build, and optimise paid campaigns across Google Ads (search, shopping, and performance-based campaigns)
• Support paid social activity across platforms such as Meta, TikTok, Pinterest, and LinkedIn where appropriate
• Conduct keyword research, competitor analysis, and audience targeting
• Develop and refine campaign structures, bidding strategies, ad copy, and creatives
• Monitor performance, budgets, and KPIs to drive continuous improvement and ROI
• Audit existing accounts to identify issues, opportunities, and growth areas
• Proactively plan for seasonal trends, promotions, and sales peaks
• Ensure accurate conversion tracking and measurement (GA4, Tag Manager, platform tracking)
• Deliver clear, actionable performance reports for clients and internal teams
• Translate data into insights and recommendations that support wider strategy

Requirements

• Proven experience : Working with Google Ads, Merchant Centre, and/or paid social platforms such as Meta, TikTok, Pinterest or LinkedIn.
• Strong analytical skills: With the ability to interpret data, track KPIs, and generate actionable insights.
• Strong understanding of campaign basics: Including campaign structures, bidding strategies, audience targeting, and ad copy development.
• Strong research and planning skills: Including keyword research, competitor analysis, and audience targeting.

Preferred

• Experience with paid social platforms (Meta, TikTok, Pinterest, LinkedIn)
• Ecommerce and product feed experience (Google Merchant Centre, TikTok Shop)
• Experience working in an agency environment
• Familiarity with SEO and how paid media supports organic growth

Benefits

• Competitive salary (depending on experience)
• Fully remote role (UK-based)
• 20 days holiday + bank holidays
• Free on-site parking when visiting the office
• Summer and winter bonuses
• Monthly 1-to-1s and regular support
• Opportunity to work with a diverse range of clients and industries
• Supportive, collaborative team environment
• Ongoing professional development and training
• The chance to play a key role in the growth of a performance-focused digital agency