Digital Marketing Manager

Responsibilities

• Website Management & Optimisation - Take full ownership of our website. From creating landing pages to managing content, ensuring compliance, and collaborating on UX improvements—you’ll make sure our digital shop window is always at its best.
• Search Engine Optimisation (SEO) - Drive visibility and organic growth. You’ll lead keyword research, on-page improvements, technical audits and performance tracking to ensure we reach and convert the right audiences.
• Conversion Rate Optimisation (CRO) - Use analytics, heatmaps and A/B testing to spot opportunities and improve user journeys—optimising every touchpoint for engagement and lead generation.
• Organic Social Media - Bring our brand to life across our social channels. Manage the content calendar, create posts, coordinate with content teams and keep our story relevant and compelling.
• Paid Media Campaigns -Support and increasingly lead campaign activity across Google Ads, LinkedIn Ads and beyond. Working hand-in-hand with our digital agency partners, you’ll help drive measurable ROI and continual improvement.
• Digital Analytics & Insights - Turn data into direction. From dashboards to campaign analysis, you’ll translate performance metrics into actionable insights that shape ongoing strategy.
• Agency Management - Act as the main point of contact for our digital delivery partners—clear briefs, aligned timelines and strong collaboration will all be under your leadership
• Digital Strategy Development - Bring new ideas, emerging trends and innovative tools to the table. As your influence grows, you’ll help shape our digital roadmap and evolve how we show up online.

Requirements

• Proven digital marketing experience (B2B/healthcare/life sciences a bonus)
• Hands-on CMS experience—WordPress, HubSpot or similar
• Strong SEO foundations with a track record of measurable improvements
• Solid understanding of organic social and content trends
• Confidence with Google Analytics, Search Console and SEO tools (SEMrush, Ahrefs etc.)
• A data‑driven mindset with excellent analytical skills
• Experience briefing, managing and reviewing agency work
• Outstanding communication and project management abilities

Preferred

• Knowledge of regulated digital marketing environments (desirable)

Benefits

• 25 days annual leave plus bank holidays
• Yearly pay reviews
• Contribution based pension scheme
• Life assurance
• Employee benefits platform (retailer discounts and much more)
• Private medical (after qualifying period)
• Ongoing learning and development opportunities
• Annual company event