Digital Marketing Manager - Prop Trading

Responsibilities

• Paid Media & Acquisition
• Manage and optimise paid acquisition campaigns across Google Ads, Meta Ads and other digital channels including Reddit, Snapchat, Quora and programmatic platforms.
• Launch and manage multi-market acquisition campaigns across prospecting, retargeting, audience segmentation and lookalike strategies.
• Monitor campaign performance and optimise budgets, bidding, targeting, messaging and creative to improve acquisition and conversion.
• Work closely with Creative and Marketing teams to develop and test high-performing campaign creative and messaging.
• Performance & Optimisation
• Track and optimise key performance metrics including CPA, CAC, ROAS, conversion rates, challenge purchases and customer LTV.
• Run A/B tests across creative, audiences, ad copy and landing pages to improve campaign performance.
• Analyse campaign and customer funnel performance, identifying opportunities to improve efficiency, conversion and scale.
• Build clear performance reports and dashboards, translating campaign data into actionable recommendations.

Requirements

• Bachelor's degree in Marketing, Digital Marketing, Business, Communications, Analytics, or a related field.
• 3–6+ years of experience in digital marketing, paid media or performance marketing.
• Strong hands-on experience managing and optimising campaigns across Google Ads and Meta Ads.
• Experience with additional paid channels such as Reddit, Snapchat, Quora or programmatic advertising.
• Strong understanding of performance marketing metrics, acquisition funnels, retargeting and conversion optimisation.
• Practical experience with GA4, Google Tag Manager, Meta Business Manager and reporting tools such as Looker Studio.
• Good understanding of tracking, attribution, pixels, event tracking and conversion measurement.
• Strong analytical skills with the ability to interpret performance data and make commercially focused optimisation decisions.