Digital Marketing Manager

Responsibilities

• Client account management
• Website project management
• PPC and paid digital campaigns
• SEO, GEO and AI search visibility
• Measurement, reporting and optimisation

Requirements

• Around three to five years’ minimum relevant digital marketing experience, ideally within an agency or similarly varied client-facing environment.
• Demonstrable experience managing multiple client accounts, projects and priorities.
• Strong practical experience managing Google Ads/PPC campaigns, including optimisation, budgeting, analysis and reporting.
• Good working knowledge of SEO, including keyword research, website audits, on-page optimisation, content recommendations and performance monitoring.
• An understanding of GEO, AI search and the ways search behaviour is changing, with an enthusiasm for developing further expertise in this area.
• Experience managing website projects and working effectively with developers, designers or other technical specialists.
• Confidence using digital analytics and performance data to identify issues, opportunities and recommendations.
• Strong project-management and organisational skills with the ability to keep multiple projects moving simultaneously.
• Excellent client communication skills, including the ability to explain technical or data-led information clearly to non-specialists.
• Commercial awareness and an understanding of budgets, scope, deadlines and client expectations.

Preferred

• Google Analytics 4, Google Tag Manager and Google Search Console.
• SEMrush or comparable SEO and competitor-analysis platforms.
• Paid social advertising across platforms such as Meta or LinkedIn
• WordPress or experience managing WordPress website projects.
• Website migrations, redirects and technical SEO.
• Conversion tracking and conversion-rate optimisation.
• Looker Studio or other reporting/dashboard tools.

Benefits

• Company events
• On-site parking