Digital PR Executive
Toucan International
Leeds, UK (Remote)
£25K/yr - £30K/yrAgencyFull-timeEntry level1+ years exp.
2 days ago
Digital Marketing Manager
London, UK (On-site)
Salary Not AvailableMid Level3+ years expFull time
Posted 7 days ago
Job Summary
Own end-to-end digital marketing for Lina Stores across multi-site hospitality venues, leading paid social, search, CRM, website management, and analytics to drive bookings, guest engagement, and loyalty programs.
- Own end-to-end digital strategy across sites
- Drive bookings and guest engagement through paid media, CRM, and SEO
- Collaborate with ops and marketing to align campaigns and reporting
Job Description
Responsibilities
- Own the digital plan for driving covers across every site comprising restaurants, bars, and delicatessens
- Own the paid social strategy, budget, and tracking (Meta, TikTok, LinkedIn)
- Plan, run, and optimise Google Ads for bookings and private dining enquiries
- Keep our online presence across third parties, such as Google Business Profile and TripAdvisor, fresh and up to date
- Own CRM: guest segmentation and automated journeys as well as campaigns, ensuring data remains GDPR compliant
- Manage our website content, running regular updates and managing booking widgets
- Run on-page and off-page SEO
- Manage our guest WiFi: keep it running, check data capture and quality, and run campaigns
- Manage wider third-party platforms including but not limited to: Deliveroo, Toggle, EatClub
- Work with the Marketing Director to implement a smart digital loyalty offering
Requirements
- 3+ years in digital marketing, ideally in restaurants, hospitality, or food and drink
- Experience with an email/CRM platform (Airship a plus) and GDPR basics
- Comfortable with a website CMS, SEO, and Google Business Profile
- Hands-on with Meta Ads Manager, Google Ads, GA4, and Tag Manager
- Confident building relationships with operational teams and chefs
- Commercially minded and organised: can run many channels and support several sites in a small team
Preferred
- E-commerce experience with Shopify, or a clear interest in growing it
- Experience with restaurant booking and guest platforms such as SevenRooms and OpenTable
- Multi-site marketing experience
Benefits
- Salary of £40k plus discretionary bonus scheme
- Staff discount, redeemable across Lina Stores
- Staff meals provided during working hours
- Staff parties and team events
- Work from our London restaurants
Lina Stores
4.1 Glassdoor
Founded in 1944, Lina Stores is an Italian delicatessen and restaurant based in London. With three delis, six restaurants, an Italian aperitivo bar and an online delivery shop, we have ambitious plans for the future and are seeking talented individuals to join our family.Lina Stores takes its name from the original founder “Lina”, a formidable lady from Genova who established the delicatessen in Soho in 1944. 80 years later, we still sell authentic Italian produce and make fresh pasta and sandwiches on-site every day. From cured meats to cheeses to antipasti, we aim to offer our guests the best that Italy has to offer. Inspired by the authentic ingredients from our Brewer Street deli, our restaurants focus on fresh, handmade pasta, antipasti, secondi, dolci, and Italian wines & aperitivi to complete the experience.We are always on the lookout for enthusiastic and passionate people to join our team so please do get in touch if you would like to work with us. We invest heavily in our staff, from training opportunities and development courses, staff discounts across restaurants in London, staff meals when on location, and much more! We care about our people and that is why Lina Stores is on Sunday Times' Best Places to Work in the UK 2024.Our people really are at the heart of everything we do and as the saying goes happy staff means happy customers. We take great pride in the fact that our teams feel heard and valued, with each one of them very much part of the exciting plans we have for the future. From providing substantial benefits to our teams and their families to offering exciting training at all levels and annual trips to Italy for our management teams, this acknowledgement reflects our ongoing commitment to being the best employer we can be at Lina Stores.
Founded in 1944
London, England, GBR
130 employees (5 in marketing)
1% recommend to a friend
1% CEO approval
Salaries
Digital Marketing median pay in the United Kingdom
Most pay falls between £31K and £50K. Based on 138 salaries.
Marketing Team
Marketing Team Size
2 (2% of company)
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
56.2K
Monthly Google Ads Budget
$1
Traffic Source Mix
Search
65.4%
Direct
22.1%
Referral
11%
Social
0.5%
Paid
0%
Headcount Trend
Current headcount: ~130
Links
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.
