Digital Marketing Manager - Fixed Term Contract

Responsibilities

• To support the growth of the direct-to-consumer propositions for Paragon Group via the development and implementation of digital marketing strategies.
• The role’s key purpose is to deliver and optimise media campaigns across paid and organic search, social, display and other channels with impactful creatives and insight led approach to drive strong commercial performance.
• With our media agency the role will be managing paid media campaigns and evaluate their effectiveness based on KPIs to ensure strong continual performance and optimisation
• Developing and implement comprehensive SEO strategies, including keyword research, technical audits, content optimisation, and link-building is a key part of the role
• Creatively the role will manage the creation and delivery of assets for all campaigns working with relevant internal and external teams to ensure they work hard and are on brand

Requirements

• Strong education background in or at least 3 years plus practice in Marketing, Digital or related field
• Strong digital marketing experience across paid, social, SEO including significant experience of growing, optimising and improving paid media performance. Highly detail-oriented with excellent organisational skills
• Day to day experience of running paid media, SEO (content and technical) strategies.
• Relevant experience of working with agencies across digital marketing.
• Digital technology experience across GA4, GTM, Adwords and other relevant tools

Benefits

• Generous Holiday Allowance: Starting from 25 days and climbing to 30, you also get to enjoy a day off for your birthday, Christmas Eve, and New Year’s Eve. You can also buy or sell up to a week’s leave
• Share Save Scheme: Annually, you have the opportunity to buy shares in Paragon at a discounted rate
• Profit Related Pay: We share some of our annual profit with our eligible employees
• Pension Plan: We contribute up to 10% of your annual salary towards your pension
• Family Friendly policies: We offer enhanced parental pay and paid time off for fertility treatment
• Employee Discounts: Enjoy exclusive discounts on entertainment, travel, shopping, motoring and more
• Volunteering Day: Contribute to causes you care about with one volunteering day per year
• Life Assurance and Personal Accident Cover