Digital Marketing Manager

Responsibilities

• Campaign strategy and design
• Design the strategic framework for global multi-channel digital campaigns — defining audience strategy, channel mix, sequencing, and budget allocation across paid search, paid social, display, email, and content syndication to hit pipeline and expansion targets
• Make commercial trade-off decisions on where to invest and where to pull back — you're expected to analyze performance, identify diminishing returns, and reallocate spend and effort based on what's actually driving outcomes
• Define campaign architectures across the full bow-tie — designing how campaigns work together from awareness and lead generation through to nurture, conversion, and customer expansion, not just launching them one at a time
• Brief the Content and Creative team on what's needed and why — setting clear strategic direction for campaign assets based on audience insight, channel requirements, and commercial goals
• Account-based marketing strategy and execution
• Design and execute digital ABM campaign strategies targeting named accounts and account segments — defining the engagement model, channel approach, and success criteria in collaboration with the enterprise and sales teams
• Architect multi-touch ABM plays that blend paid media, personalized content, email sequences, and retargeting — making deliberate decisions about where to invest across new logo and expansion opportunities
• Stay current on ABM tactics, platforms, and approaches — from intent data providers and programmatic ABM to personalization at scale — and make recommendations on what Duetto should adopt, test, or stop doing
• Define ABM measurement frameworks at the account level — tracking engagement, pipeline influence, and progression rather than just lead volume, and using those insights to reshape strategy

Requirements

• 5+ years in digital marketing, growth marketing, or marketing operations — with demonstrable experience designing campaign strategies that have driven measurable pipeline and expansion revenue, not just executing plans built by others
• Demonstrable experience designing and owning digital ABM campaign strategies — defining targeting, engagement models, and measurement frameworks for named accounts or account segments
• Proven ability to make commercial trade-off decisions across paid media, email, nurture, and content syndication — you know how to read performance data and decide where to invest, scale, or cut
• Experience designing marketing campaigns across both acquisition and customer expansion — you understand the bow-tie and know how to architect campaigns that drive growth on both sides of it
• Experience with marketing technology platforms such as HubSpot, Salesforce, Google Analytics, and programmatic/ABM tools — you understand the strategic possibilities and limitations of the stack, not just how to operate it
• Background in B2B SaaS preferred — but strong strategic thinking and commercial instinct matter more than sector match