Digital Marketing Manager

Responsibilities

• Digital Campaign Delivery and Optimisation – planning, managing and optimising digital marketing campaigns across multiple channels to maximise visibility, engagement and return on investment.
• Paid Social Media Management – developing, executing and continuously improving paid social media activity to support firmwide campaigns, events, recruitment initiatives and thought leadership programmes.
• Search and Audience Growth – supporting the firm's search engine optimisation (SEO) and generative engine optimisation (GEO) activity to enhance discoverability, visibility and audience reach across digital platforms.
• Content Promotion and Channel Management – managing the distribution and amplification of content through email, social media and other digital channels to ensure content reaches relevant audiences and delivers measurable impact.
• Performance Analysis and Insight – monitoring, analysing and reporting on campaign, channel and content performance, translating data into actionable recommendations that improve effectiveness and inform future activity.
• Podcast Production and Promotion – supporting the planning, delivery, promotion and performance measurement of the firm's podcast programme and other digital content initiatives.
• Main duties and responsibilities – details include:
• Manage and deliver paid social media campaigns from planning through to optimisation, ensuring activity aligns with firm objectives and delivers measurable results
• Support the development and execution of digital marketing strategies for global campaigns, thought leadership programmes, events and other priority initiatives
• Explore ways in which AI tools can make digital communications processes more efficient, and the outputs more engaging

Requirements

• Demonstrable experience in digital marketing, with a strong understanding of digital channels, campaign delivery, audience engagement strategies and emerging digital technologies
• Experience of planning, managing and optimising paid social media campaigns across multiple platforms
• Knowledge of search engine optimisation and a strong interest in emerging approaches to digital discoverability, including generative engine optimisation
• Experience of email marketing, content promotion and audience development activity
• Proven ability to analyse performance data and translate complex information into clear, actionable insights and recommendations (ability to use Power BI will be a plus)
• Knowledge of, and enthusiasm for, AI-powered tools and technologies, with a willingness to explore new ways of improving productivity, effectiveness and audience engagement through innovation and automation
• Experience of managing multiple projects and priorities simultaneously while maintaining high standards of delivery
• Strong stakeholder management skills, with the ability to build trusted relationships, influence colleagues at all levels and bring others with them when introducing new ideas and ways of working
• Excellent communication and interpersonal skills, with the ability to explain digital concepts, data and emerging technologies clearly to both technical and non-technical audiences
• Experience of managing external agencies, suppliers or partners and ensuring effective delivery against agreed objectives