Digital Marketing Manager

Edinburgh, UK (Hybrid)

Salary Not AvailableMid LevelContract

Posted 2 days ago

Job Summary

Own paid advertising, websites and digital performance across the collection, build campaigns, optimize conversions, and shape the digital strategy for new destinations.

  • Lead Google Ads and Meta campaigns
  • Develop and optimize websites and conversion paths

Job Description

Responsibilities

  • Take ownership of our paid advertising, websites and digital performance across the collection.
  • Build Google Ads campaigns.
  • Manage Meta advertising.
  • Develop our websites.
  • Improve conversion rates.
  • Help turn online interest into direct bookings and revenue.
  • Work across multiple hotels and hospitality concepts, each with its own personality, audience and commercial objectives.
  • As the collection grows, shape our digital strategy, launch new websites and build campaigns for new destinations.

Requirements

  • Proven experience managing successful Google Ads and Meta advertising campaigns.
  • Experience managing websites through CMS.
  • A strong track record of successful running of PPC, SEO, analytics and conversion optimisation.
  • Experience managing advertising budgets and delivering measurable results.
  • Google Analytics 4, Google Tag Manager and digital reporting tool skills.
  • Strong commercial awareness and a genuine interest in driving revenue.
  • Excellent organisational skills and the ability to juggle multiple projects.
  • A proactive, solutions-focused approach and plenty of initiative.

Preferred

  • Experience in hospitality, travel, leisure or luxury lifestyle brands would be a bonus, but we're equally interested in talented digital marketers from other commercially driven industries.

Salaries

Digital Marketing median pay in the United Kingdom

£38K/yr

Most pay falls between £31K and £50K. Based on 145 salaries.

Digital Marketing Manager

Edinburgh, UK · Hybrid