Digital Marketing Executive

Responsibilities

• Email Marketing & Lifecycle Automation - Build, execute, and send regular newsletters and automated lifecycle email journeys.
• Email Marketing & Lifecycle Automation - Track, analyse, and report on campaign and lifecycle performance.
• Organic Social Media & Content - Plan, create, and publish organic social media content.
• Organic Social Media & Content - Compile comprehensive organic social media performance reports.
• Organic Social Media & Content - Lead blogger and influencer outreach strategy.
• Organic Social Media & Content - Ad-hoc: provide support for press launches and in-store retail events.
• Organic Social Media & Content - Ad-hoc: coordinate on-set photo and video shoots with the internal studio team.
• Product Merchandising & On-Site Search - Manage end-to-end online product merchandising, ensuring correct categorisation, cross-selling, upselling, and visual alignment with luxury brand standards.
• Product Merchandising & On-Site Search - Maintain and help optimise site search, taxonomy, filters, and product recommendations.
• Site Management & Promotions - Own day-to-day site administration and content updates across all web properties (Homepage, Category, Product, Landing and Event pages).

Requirements

• 1-3 years of hands-on marketing experience, ideally within retail, luxury, fine spirits, or premium lifestyle brands.
• Proven track record in building, deploying, and reporting on email marketing campaigns and automated lifecycle workflows (Klaviyo, Ometria, etc).
• Experience managing and scheduling organic social media channels with a strong eye for visual content.
• Analytical skills with the ability to turn campaign data and reports into actionable optimisation strategies.
• Confident with digital tools, and able to learn a website content management system.
• Strong organisational skills, with the ability to manage competing priorities.
• High attention to detail.

Preferred

• Prior exposure to setting up or running affiliate, referral, or loyalty programmes.
• Hands-on experience with an e-commerce platform (WooCommerce, Shopify, Magento)
• A background in, or passion for, whisky, fine spirits, or luxury retail.
• Experience executing influencer/blogger outreach.
• Experience coordinating content production, including briefing and overseeing photography/videography shoots.
• Experience in a fast-paced environment (adapt quickly and take end-to-end ownership).

Benefits

• Company pension, 21 days holiday + Bank Holidays
• Eligibility for our Cask Loyalty Programme (gifted casks at 3, 5 and 10 years)
• Staff discount in our Knightsbridge retail experience