Digital Marketing Manager

Responsibilities

• Own and optimise the company website to enhance user experience, conversion rates, and performance KPIs through continuous testing and analysis.
• Lead and deliver digital marketing strategy to drive qualified traffic(affiliates), generate leads, and improve conversions for Moneyboat.co.uk (portal & data forms).
• Manage new product Go-to-Market campaigns from start to finish, using data to guide decisions, and collaborate closely with our communication, Tech, internal teams and external partners to achieve our commercial growth goals.
• Support Head of Performance Marketing with managing multi-channel performance marketing campaigns across PPC (Google Ads), Paid Social (Meta, LinkedIn), SEO (core focus), affiliates, and retargeting, eventually with the aim to move in-house by the start of Q1.
• Support initial on-boarding of email marketing platforms (automation/template/form set up) and strategies to improve customer engagement, retention, and lifetime value, using platforms such as DotDigital.
• Develop and execute robust SEO strategies, managing both technical and content-led initiatives to improve organic rankings.
• Utilise analytics platforms (Google Analytics, Google Ad Manager, Piwik Pro, SEMrush) to monitor, report, and optimise campaign performance against business KPIs.
• Support with creation of digital assets and brand innovation.
• Oversee agency relationships and ensure delivery is aligned with budget and performance expectations.
• Collaborate with Compliance, Tech and Customer Service teams to ensure marketing activities align with regulatory standards and business objectives.

Requirements

• Confident managing website performance, with experience in CMS management and digital product enhancements.
• Expertise managing PPC, SEO, CRO, Paid Social, and Email Marketing.
• Experienced with digital performance tools such as Google Analytics, Google Ad Manager, SEMrush, Piwik Pro, and automation platforms like DotDigital and Zapier.
• Proven experience managing significant budgets and optimising for acquisition and ROI.
• Strong analytical skills with a data-led approach to performance optimization and reporting.
• Excellent stakeholder management and communication skills, with experience working cross-functionally.
• Strong track record in financial services marketing, ideally within consumer lending, fintech, or banking.
• Knowledge of FCA guidelines and compliance considerations for financial promotions is a strong advantage.

Preferred

• Experiencing of working within a FCA regulated environment
• Degree in Marketing, Business, or related field.
• ACIM or CIM Level 6 qualification.